The Click to Launch Thesis

The Problem With Launchpads Today

The memecoin launchpad space has generated hundreds of millions in revenue. Almost none of it has gone back to the people who created that value.

Pump.fun has extracted over $800 million in lifetime revenue from a 1% fee on every trade. The founders disappear for weeks at a time. There is no revenue sharing, no loyalty program, no mechanism to reward the creators and traders who built the platform's dominance. The relationship is purely extractive — users provide volume, the platform takes its cut, and value leaves the Solana ecosystem entirely.

Bags had the opportunity to do things differently. They positioned themselves as creator-first, offering 1% royalties to token creators on every trade. The vision was right. The execution wasn't. Short-term incentives led to a wave of influencer pump-and-dumps that eroded trust faster than it was built. When the platform's most visible launches look like coordinated exits, the creator-first narrative rings hollow.

What Click to Launch Believes

Fees should benefit the ecosystem. Not extract from it.

There is more than enough revenue in this space for creators, traders, and the platform to all win. The existing providers don't want you to know that. They've built business models around keeping the entire take, and they've normalized the idea that platforms owe nothing to the communities that sustain them.

We disagree.

Traditional finance rewards the people who show up early and stay. The first customers of Schwab, Coinbase, and Robinhood were rewarded — not because those platforms were charities, but because loyalty creates compounding value. Early users bring the next wave. Active communities drive volume. Engaged creators attract traders. This isn't altruism. It's alignment.

Click to Launch is building a launchpad where that alignment is structural, not aspirational.

How CTL Is Different

Launch From Where You Already Are

CTL is a Chrome extension that lets you create tokens directly from X, TikTok, and Twitch. No switching tabs. No navigating to a separate dApp. No wallet setup friction. You see content that deserves a token, you click, you launch. Every token is cryptographically linked to the creator's social identity, tying reputation to launches in a way no other platform does.

Fair, Transparent Fee Structure

CTL charges a 1% trading fee — the industry standard. The difference is what happens with it:

Token creation costs 0.02 SOL plus gas — identical to pump.fun's effective cost. Same economics, better distribution.

Ecosystem Fee Sharing

Here's what no other launchpad is doing: CTL intends to periodically redistribute a portion of accumulated protocol fees back to the community that generated them.

The platform will evaluate ecosystem contributions — tokens created, trading volume, community participation — and allocate rewards to the creators and traders who drove that activity. This isn't a fixed schedule or a guaranteed return. It's a commitment to a model where the platform's success is shared with the people who made it possible.

The details of each distribution will be determined by platform performance and community input. The goal is simple: if you contributed to CTL's growth, you should participate in its success.

Rug-Proof By Design

Every token launched through CTL uses a fair bonding curve with parameters proven by billions in volume:

The bonding curve math is pump.fun-equivalent. Users get the same pricing dynamics they're familiar with, on a platform that actually values them.

The Roadmap

The Bottom Line

The launchpad space doesn't need another platform that extracts value from its users. It needs one that creates a cycle where platform success and community success are the same thing.

Pump.fun proved the demand. Bags proved the desire for creator rewards. Neither followed through on the promise of giving back to the ecosystem that built them.

Click to Launch will.

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Be part of a launchpad that rewards its community.

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